Prepare
Show up ready.
Hydration doesn't start at tip-off. Prepare your body before the work begins.
ClutchFuel
Fuel for hoopers.
Hydration built for basketball.
ClutchFuel helps you stay ready through practices, workouts, games and everything in between.
The game doesn't stop.
Practice. Lifts. Workouts. Games. Tournaments. Travel. Basketball asks you to perform again and again.
ClutchFuel was built to make one part of performance simple: Stay fueled. Stay hydrated. Stay ready.
The ClutchFuel System
Prepare. Perform. Recover.
Perform
Stay ready when it matters.
Replace fluids and electrolytes while you train, practice and compete.
Recover
Get ready to go again.
Rehydrate after the work so you're better prepared for what's next.
The Hooper Hydration Routine
Timed for game day.
Prepare
Show up ready.
90 to 120 minutes before practice or tip-off
Start hydrating before you step on the floor. By the time warm-ups begin, your body is already ahead of the first drill.
Perform
Stay ready when it matters.
Pregame warm-up through the game itself
Sip during stretches, between halves, and on the bench. Keep fluid moving from the first possession to the final buzzer.
Recover
Get ready to go again.
Postgame, on the way home or after the final buzzer
Rehydrate after the work so tomorrow's practice starts from a better place.
Exact timing and serving amounts will be finalized with our formulation team.
Electrolytes
Replaces what you lose through sweat
Single-Serve Stick
Fits your bag, your locker, your bench
Mixes in Seconds
Ready before warmups end
Built for Competition
Formulated around what basketball actually demands
First Product
Meet ClutchFuel Hydration
Built for the way hoopers train and compete. ClutchFuel Hydration is designed to make hydration simple whether you're heading to practice, playing under the lights, or getting ready to run it back tomorrow.
- Single-serve stick packs that fit in your bag.
- Mixes into your bottle in seconds.
- Flavor, formula and full details coming soon.
Why It Matters
Basketball Sweats Different.
~1 L
Average fluid lost per hour of basketball play
~800MG
Sodium lost per hour through sweat during play
2%
Body-weight fluid loss is enough to start affecting focus and reaction time late in a game
That is not a marketing number, it is basic sports science. Every product we build is being formulated around what basketball actually costs your body, not a generic hydration standard.
Formulation is being finalized with our nutrition team ahead of launch.
Not another sports drink. A basketball brand.
There are plenty of hydration products. ClutchFuel is being built around the athletes, routines, environments and culture of basketball. From weekday practices to tournament weekends, our goal is simple: Help hoopers stay ready.
Whatever today looks like.
Practice
Hydration for the everyday work.
Game Day
Prepare before the lights come on.
Tournaments
Multiple games. Long days. Stay ready.
Recovery
Finish today's work. Prepare for tomorrow's.
Built with hoopers. For hoopers.
ClutchFuel isn't being built in a boardroom. We're building alongside players, coaches, trainers, programs and people who live basketball every day.
The goal isn't to become another supplement on the shelf. We want to become part of basketball culture.
Programs and Gyms
Bring ClutchFuel to your program.
Run a basketball program, performance facility, camp, tournament or training business? We're looking to partner with organizations helping serious athletes perform.
Join the clutch.
New products. Basketball performance tips. Drops. Events. No noise.
